Siren Symbol: Starbucks logo progression timeline

I received an email this afternoon from Starbucks CEO Howard Schultz (okay, me and several million others received it), advising us that the Siren Lady in the Starbucks logo is about to become front and center in 2011, the 40th Anniversary of Starbucks.

Here's how the logo has looked over the years, and how it will be re-branded this year:



It doesn't matter to me which logo they use, as long as the coffee is strong and tasty, however I do believe the new one is more beautiful and less corporate than the previous renditions, so, way to go Howie!!!